Apple Card Review

https://www.youtube.com/watch?v=b10AxN_-3qQ
Today we take a look at the Apple card to breakdown the multipliers, how it works with Apple ecosystem, and decide if it’s worth applying for.

Source:
https://www.apple.com/apple-card/

Key features
3% back on Apple purchases as well as Nike, Uber/Uber Eats, T-Mobile, Duane Reade, & Wallgreens
2% back on Apple Pay Purchases
1% back on all other purchases

While I don’t personally have this card myself, I’m basing my opinion on playing the credit card game for years and being an avid Apple fan.

This looks and feels like an Apple product. While the card offers a lot of the same features a regular card offers (reminders, fraud protection, spend information), this card takes all the effort out of it. Activate and you’re good to go. Most cards have multiple settings to dig through to activate many of these same features.

The card does not offer a sign up bonus, likely because the brand power of Apple and Goldman Sachs is more than enough to get the job done.

I would recommend cash back cards like the Citi Double Cash or Chase Freedom unlimited over this card for those looking for pure cash back cards.

However, there is no downside to getting the card. It’s a cool card/design, easy to set up and use, and makes navigating finances easy. If you spend a lot of money at Apple or on Apple services this card makes a lot of sense.

I can foresee different versions of this card in the future. Think Gold & Space Grey versions that offer perks in the form of Apple services for an annual fee. This seems like a logical next step depending on the success of this card for Apple and Goldman Sachs. As it allows Apple to further diversify away from iPhone dependency (sort of) while expanding Goldman’s banking portfolio.

What do you guys think?
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